Fire Safety Initative

At Safety iQ, our goal is to better inform the public to the dangers of residential fires and provide a solution by offering our latest fire evacuation device that can prevent smoke inhalation and better mobilize an individual in the event of a fire in order to escape safely. 

 Fire Facts

80% of fire-related deaths are attributed to suffocation by toxic gas and smoke, rather than burns from the fire itself. After the first 5 minutes of a fire, it is much more difficult for a firefighter to enter a building due to its rapid spread. An individual’s possibility of survival decreases 7%-10% every minute he or she is trapped in a fire. After 10 minutes, one’s survival rate is just 5%

Smoke Kills

Statistics show that in the U.S. each year, more than 2,600 people die in home fires – that’s one person every 169 minutes – and 13,350 are injured, according to the Centers for Disease Control and Prevention. The CDC also reports that fire departments responded to 384,000 home fires in 2010. This equates to a fire department responding to a fire every 20 seconds, and once a minute, a fire occurs in a building structure, says the National Fire Protection Association.

In Canada, on average, eight people die in fires each week, with residential fires accounting for 73% of these fatalities, according to Fire Prevention Canada. This amounts to hundreds of people falling victim to residential fires in Canada every year. 

Cooking and lit cigarettes are the most frequent cause of residential fires, and more than one-third (37%) of residential-fire deaths in the U.S. occur in homes without smoke alarms, reports the CDC.

Home is where people should feel the safest, yet home is where the majority of fires occur. It is crucial to take those extra steps to protect you and your family by outfitting your home with the latest technology in fire-protection equipment and evacuation procedures. 

Fire is deadly, but it’s not just the heat that can kill. While superheated gases can burn the skin and the respiratory tract if breathed in, it’s smoke that is the No. 1 cause of fire-related deaths. Studies show that the majority of fire victims die from smoke inhalation or toxic gases and not from actual burns. 

A smouldering fire can go undetected for hours, especially if the fire breaks out while residents are asleep. Often times smoke incapacitates so quickly and individuals cannot make it to an otherwise accessible exit. In addition to producing smoke, fire can also incapacitate or kill by reducing oxygen levels, either by consuming the oxygen, or by displacing it with other deadly gases. Smoke carries poisons such as carbon monoxide, hydrogen cyanide and irritants such as formaldehyde and acetic acid. 

Research over three decades has shown that house fires in modern homes are even more deadly. The synthetic materials commonplace in today’s newer homes produce even more dangerous substances when ignited, especially those emitted from plastics and foams, such as oxides of nitrogen, sulphur dioxide and ammonia. These agents can have a lethal effect before a sleeping individual is disturbed. Super-heated air and gases rise quickly and produce what is known as a "hot" fire. At such high temperatures, unconsciousness and death can occur within minutes. Bedrooms located on the upper floors are frequently subjected to these conditions in the advanced stages of a fire.

In today’s newer homes, just as the rate at which a fire can grow has increased, the window of time needed to escape safely has shrunk. In fact, the time needed to escape home fires has been reduced from approximately 17 minutes to as little as 3 minutes. This is considerably shorter than the 7-minute response time target for firefighters. This disparity can mean the difference between life and death.

Saver Emergency Breath System

When fire breaks out, escaping a burning building can be a herculean task. Breathing becomes difficult, vision is obscured, panic supersedes clear thinking, and safety can seem so far away. Introducing the Saver emergency breath system. 

Saver is an innovative, emergency breath system that combines a breathing device, an alarm and a flashlight in a compact, simple-to-use design that can better mobilize an individual in the event of a fire and help one escape safely. 

Winner of the prestigious “Best of the Best” Red Dot product design award in 2013, beating out more than 11,000 submissions from 61 countries, the emergency breath system filters the toxic chemical substances produced by a fire for up to five minutes. Breathing clearly, users can arm themselves with a special LED flashlight that penetrates heavy smoke, enabling them to find their way out in a hurry. 

Time is of the essence. A fire’s toxic gases can incapacitate within minutes by reducing oxygen levels, making thinking and co-ordination even more difficult. The emergency breath system acts as a personal life-saving device, eliminating roughly 92% of toxins. Saver can be activated within five seconds and a triple filter keeps breathing passages clear of hazardous gases, airborne particles and carbon monoxide – a leading cause of death. The emergency breath system can provide peace of mind to its user, who will have more control during the evacuation process. 

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